The task

For 200 years, Westpac has been supporting all Australians. To mark the anniversary, Westpac wanted to help Australian families secure their future.

The Insight

For the first time we are looking at a situation where today’s children will grow up to have a lower quality of life than their parents.

The Solution

We created the Westpac Bump account. All babies born in 2017 will be eligible for the Bump account, which comes with an initial balance of $200 – a gift from Westpac.

The Bump Bank Account

Savings cannot be accessed until the child turns 16, so with small weekly contributions and a modest interest rate, the Bump account could be well past $20,000 by the time it matures!