The new Monash Children's Hospital has been designed to capture children's imagination, helping them to cope and recover from their illness more quickly and with better outcomes. We needed a way to launch a fundraising appeal to support the program.

DDB Melbourne launched the platform, “Imagination is the best medicine”, through an animated film that paints a picture of an intergalactic voyage, demonstrating the power of imagination through an enthusiastic child. And showing that imagination is the best medicine in a child's healing process.